Love is an algorithm

So im sure its difficult to not notice the plethora of social dating commercials that are airing lately. Its inevitable, no matter what you watch, chances are, you'll hear that song, i dont remember what its called, but there is a couple standing there in front of a white background talking about how much in love they are, and how it was all because of finding each other on eharmony. Then there is match.com, which seems like the eharmony rejects club, but i dont want to get into that.
What i really want to talk about is how it doesn't make sense to me that these site do match you based on a profile of sorts, but that matching has to be done somehow, and it sure isn't a human doing the matching, its a computer.
So this makes no sense to me, a computer programmer, I am fairly competent on how algorithms work. I'm no expert on relationships and love or whatnot, but i like to think that what i think i know is somewhat correct. The question i ask myself is "Is there a real calculable value of compatibility, and how can you measure that using some sort of algorithm?"
What i really think is that the people behind these sites are abusing the mass publics trust of the way that the internet can make you anonymous, thus making it easier to express yourself, yet, it also causes you to rely on it for a source of communication, and eventually lose valuable communication skills because of it. I am an obvious victim of this. Not being taken advantage of by social dating sites, but by allowing the internet to destroy my communication skills. I find it difficult to talk about my problems in a normal social setting without feeling anxious. I'm sure i am not the only one affected by this. This is a most unfortunate side effect of the information age.
So back to the social dating sites, I used to think that they were just stupid and basically made up my mind by thinking that they would just tell people that the only way to be happy is to be with that "someone special" Eventually, through a bit of an awakening, i noticed that happiness can come from meeting a certain "someone special" and it can unfortunately make you lose sense of judgement, but it still does give you a very nice euphoric feeling, something i haven't experienced in years. So i have changed my opinion to say that these sites are pointless because of the fact that my logical, computer driven mind cannot grasp the idea of making love into a simple algorithm that can be applied to just anyone.